Agriculture is the most important industry in the world.
Natural grass fed beef is the best protein.
Beef should be produced naturally with no artificial inputs or things cattle were not meant to consume.
Beef production should be sustainable and part of the requirements for sustainability is for it to be profitable.
Tenderness and palatability should not be sacrificed for the health benefits of grass fed. You can have your cake and eat it too! You can have both! Health and pleasurable to eat.
Produced as nature intended.
What you see is what you get (no artificial boosters).
We believe the general public should know where their food comes from and how it is produced.
People should get what they pay for.
Cow Cow Ranch Mission
Feed a greater number of people healthy, high-quality beef. This is accomplished by developing beef cattle genetics that produce super-grass-efficient cattle that are very fertile and have sought-after carcass traits.
Cow Cow Ranch’s Definition of Sustainable
Production of food for human consumption through the utilization of natural, renewable resources in a way that does not diminish the resources’ abilities to regenerate. A sustainable operation must produce enough income to pay for it’s own expenses, debt load (if any), and make a return on the capital invested. Sustainable beef production is socially, environmentally, and economically responsible.